The Green Producers Club was founded in Norway in 2018 by the Oslo based film production company Babusjka.
Our goal was to change the way we produce film to become more sustainable. The club provided its members with a low treshold climate tool.
The club rapidly grew and soon counted 50 members across the Nordic countries. As the pandemic hit us, and productions came to a stop, we were approached by players across the sector asking whether the Club was open for members outside the tv and film industry.
Through these conversations it became clear to us that there was a great wish to contribute and change, but no tools to do so.
Most importantly we understood that regardless of producing film, theatre, festivas or events, we affect the same emission categories. We will need transport, we will need energy, equipment, food, drinks, and we will generate waste. What if we made a tool that covered the whole sector, based on the same stem, but also adapted to the unique asaspect of each industry?
We reached out to CICERO - Center for International Climate Research to pick their brains. Was it a feasible plan, and would they team up? The short answer was yes. The project got funding from The Norewegian Research Council and was named The Green Producers Tool.
In 2021 Green Producers Tool teamed up with The Norwegian Opera House, Øyafestivalen, the production company Strix, Virke - the Enterprise Federation of Norway, and web developers at Innocode, and has since then mapped and calculated emissions of all aspects of theatre production, film productions and festival.
In 2020 the Green Producers Club was nominated to the Oslo Climate Prize.
The project recently got EU funding to adapt the tool to the Nordic countries. The tool will be available on local language, and based on local energy mix in Denmark and Sweden within 2023. The EU partners are Nordisk Film Production in Norway, Sweden and Denmark, and the organiser of two of Denmarks largest festivals NorthSide and Tinderbox; Down the Drain Group.
When choosing our partners we aimed at flagships within their industries. Players others would follow. It was also important that they had a genuin interest in the project.
All our partners have been working sustainable for years, and are front leaders. The Øyafestival started back in 2001, and has been awarded the greenest festival on the planet. All this know-how and experience has greatly benefited our project.
It has also been important that the size of our partners are so big that it covers all potential scenarios. This means that the tool also covers any production, size and magnitude, small or large.
Because we are obliged to do so by the Paris Agreement. We are all accountable for the emissions we generate. As individuals and companies.