Funding & Projects
We have since the very beginning received funding for a range of projects aimed at developing The Club and The Tool.
Additionally we have also received funding or been involved in other research projects targeted at sustainable solutions.
Funding Program: Horizon Europe
Timeline: 2025 - 2028
GPC Allocation: €417.000
GPC Role: Work Package Leader (WP4)
StreamSCAPES is an innovative European research initiative working to establish next-generation sustainability frameworks for the digital media landscape.
Collaborating alongside the University of Liège (Belgium) and an international consortium, Green Producers Club is spearheading the practical evaluation of green tech tools across the European media sector.
As the official Work Package Leader for WP4 (LabSCAPES), our core responsibility is to bridge the gap between scientific theory and real-world application. We achieve this by rigorously testing and validating sustainable solutions within Video-on-Demand (VOD) and digital streaming ecosystems.
Deliverables
Production & Streaming Clinics
Conducting real-world "clinics" with creators, VOD platforms, policymakers, and environmental experts to evaluate the practical impact of green software.
Refining the Green Producers Tool
Utilising field data and user feedback to develop and implement advanced, next-generation tracking features within our tool, including AI document reading.
Developing the Green Streaming Tool
Create a new Tool to measure streaming. Co-developing and testing brand-new streaming methodologies to capture and minimise virtual, digital, and AI-driven emissions.
EU Compliance Notice: New features of the Green Producers Tool have been developed as part of the EU-funded StreamSCAPES project. For further information, please contact mads@greenproducers.club
Sustainability Certification
Funding Program: Creative Europe, Innovation Lab
Timeline: 2026 - 2027
GPC Allocation: €600.000
GPC Role: Coordinator
Originating from a 2024 collaboration with the International Documentary Film Festival (IDFA) and the Norwegian Film Institute (NFI), this project scales the specialized Sustainability Standard for Film Festivals (BSFF) into a universal certification framework.
Unlike traditional environmental audits, this holistic standard incorporates Social Sustainability (diversity, accessibility, and working environments), Venue Mapping and a unique "Brain Print" category that evaluates how cultural platforms amplify environmental advocacy. The 2026 - 2027 pilot evaluates whether this rigorous system can serve as a seamless, industry-wide certification standard across the entire cultural sector.
The pilot features over 20 core participants testing cross-sector viability, including confirmed sustainability pioneers like Øyafestivalen, Norway Cup, Iceland Airwaves, FIS, and the Fredrikstad Animation Festival.
Deliverables
System Digitisation
Transitioning the certification from offline documentation into an accessible digital system. This phase is to build a universal model that translates smoothly to all sectors involved
Multi-Sector Deployment
Deploying the digital standard across a diverse network of 20+ pilot organisations from August to December. This phase maps the time used for implementation and collects data on how the organisations handle the verification.
Review & Scheme Launch
Reviewing all submitted pilot documentation in early 2027 to refine the verification criteria. The project concludes by awarding the first official certifications, followed by the public launch of the scheme for members and non-members.
EU Compliance Notice: The development and cross-sector piloting of the Culture Sustainability Certification scheme is co-funded by the European Union under the Creative Europe Innovation Lab program. As the official Project Coordinator, Green Producers Club leads the international framework implementation. For further information, please contact marthe@greenproducers.club
Material Guide Vol. 2
Funding Program: Kulturrom
Timeline: 2026 - 2027
GPC Allocation: 250.000 NOK
GPC Role: Coordinator
Building on the initial technical equipment guide launched with support from Kulturrom in 2023, Material Guide Vol. 2 is an expansion designed to meet the evolving needs of the creative industries.
Our mission is to give the creative industry a practical, research-based tool for sustainable production. By expanding our current guide to include materials like textiles, wood, and metals, we are creating a universal standard for the cultural sector.
We aim to provide a free digital platform that promotes local sourcing, reuse, and professional competence.
Deliverables
User Mapping
Conducting user interviews to diagnose exactly why the previous guide fell short in daily operations. Ensuring the new digital solution is built with the end user in mind.
Expanding The Guide
Upgrading the guide beyond technical gear to include materials (e.g. textiles, wood, metals) and knowledge about circularity.
User Testing & Open Access
Testing with key partners to optimise the user experience. The finalized tool will be published globally for free in English and Norwegian.
Funding Acknowledgment The expansion and digital development of the Material Guide is supported by Kulturrom, aimed at driving circularity and reducing unnecessary procurement across the cultural field.
Funding & Project History
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Kulturrom
Period: 2026
Amount: 250 000 NOK
Project: Development of a Materialguide - Vol 2
Role: Coordinator
Status: Active
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Creative Europe, Innovation Lab
Period: 2025 - 2027
Amount: €600 000
Project: Green Producers Club - Greening of the European Culture Sector
Role: Coordinator
Status: Active
Kulturrom
Period: 2025
Amount: 500 000 NOK
Project: Development of a Materialguide
Role: Coordinator
Status: Active
Horizon
Period: 2025 - 2028
Amount: €417 000
Project: StreamScapes with University of Liege, Belgium
Role: Partner
Status: Active
Note: New features of the Green Producers Tool have been developed as part of the EU-funded StreamSCAPES project.
For further information, please contact mads@greenproducers.club
EIT Accelerator Program
Period: 2025
Amount: €50 000
Project: Green Producers Club (GPC) has been chosen as one of the European scale-ups participating in this year's Scale Post-Acceleration Programme powered by EIT Culture & Creativity (EIT CC)
Role: Partner
Status: Active
Skattefunn
Period: 2025 - 2027
Amount: €300 000
Role: Coordinator
Status: Active
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Creative Europe, Innovation Lab
Period: 2024 - 2025
Amount: €817 000
Project: Green Producers Tool - The tool for measurement and reduction of CO2 footprint in The European Culture Sector
Role: Coordinator
Status: Active
Creative Europe, Innovation Lab
Period: 2025
Amount: €600 000
Project: Green Producers Tool - The tool for measurement and reduction of CO2 footprint in The European Culture Sector
Role: Coordinator
Status: Active
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SmartOslo: Oslo Municipality
Period: 2023
Amount: 500 000 NOK
Project: SmartOslo - Green Producers Club Ski Championship in Trondheim 2025
Role: Coordinator
Status: Archived
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SmartOslo: Oslo Municipality
Period: 2022
Amount: 1 000 000 NOK
Project: SmartOslo - Green Producers Club development
Role: Coordinator
Status: Archived
Creative Europe, Innovation Lab
Period: 2022- 2023
Amount: €554 051
Project: Green Producers Tool - The tool for measurement and reduction of CO2 footprint in The European Culture Sector
Role: Coordinator
Status: Archived
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Research Council Norway
Period: 2021 - 2023
Amount: 6 900 000 NOK
Project: Green Producers Tool - A tool for measuring and reducing the carbon footprint of the Norwegian Culture Sector
Role: Coordinator
Status: Archived
Research Council Norway
Period: 2021 - 2023
Amount: 200 000 NOK
Project: BIA - User-driven innovation arena
Role: Coordinator
Status: Archived
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Research Council Norway
Period: 2020 - 2023
Amount: 1 500 000 NOK
Project: Green Producers Club, development with Øyafestivalen
Role: Coordinator
Status: Archived